Determine the Influence of Foreign Media on Iranian People between 15-30 Years Old by Analyzing Quantitative Data

ABSTRACT

Background: Theaim of this paper was to investigate the relationship between the content useof the satellite programs and their role in the national identity formation ofHamadan youth. In this regard, the relationship between the national andinternational satellite channels with various aspects of national identity andseven social, historical, geographical, political, cultural, a religious andlinguistic dimension was studied. This was a survey study which used Likertquestionnaire to measure the main variable (the use of satellites) and dependedresearch variable (national identity). In order to measure the reliability andvalidity of range the face validity of Cronbach's alpha coefficient was used.The sample size was 400 and the multi-stage cluster sampling method has beenused. Overall findings indicated that young people in Hamadan spend part oftheir time for the content use of satellite and television networks which has madesome changes in their beliefs and attitudes regarding their national identity.In the regression analysis it was revealed that the content of thePersian-language satellite programs has positive has the most positive impacton national identity because of giving information and news and the variable ofcontent use of Persian-language satellite programs because of its recreationactivities has the greatest negative impact on the national identity.

KEY WORDS: Satellite,National Identity, Youth, Hamadan,Survey.                                        

 Ph.D of Sociology, Rezaii.hossein@yahoo.com 

Master of Sociology